Harry Hill is the new voice of T-Mobile.
He is voicing a new campaign, created by Saatchi & Saatchi, which looks at the new Full Monty tariff, which provides unlimited internet, texts and T-Mobile calls for £36 per month. The advert features a village containing the loves of Britain under the new strapline, “Giving Britain What Britain Loves.”
The advert commences with grannies being joined by a marching band playing their own version of Dizzee Rascal’s ‘Bonkers’. They are then joined by micro-pigs and fake tanned Beefeaters, running after a wheel of cheese, ending with hundreds of people around the cheese.
You can watch the advert below:
Spencer McHugh, Director of Brand at Everything Everywhere has said:
2012 is a really significant year for Britain, so the campaign has been designed to capture and celebrate that sentiment of British goodwill, whilst also demonstrating T-Mobile’s commitment to delivering ultimate value for money for our customers.
The advert, which will air for 2 months in 30 and 60 second version, launches today online at facebook.com/TMobileUK and will appear first on TV as a 90 second version on Saturday at 8.15pm during Take Me Out on ITV1 and later on Million Pound Drop on Channel 4, then running across the weekend.