Another day, another rumour on where Harry Hill will be going when his contract runs out…
The Mirror are reporting that ITV have offered Harry £4million to stay on the channel and executives are said to want to keep Harry “at any cost.”
They are also reporting that they wish to keep him as TV Burp pulls in more middle class and high earning viewers than other ITV shows, with a report from independent analysts last year saying Harry brings in up to £20million in TV ads.
A source close to Harry said:
The reason ITV want to keep Harry and especially TV Burp is not just the high ratings it gets but the type of people that watch the show. TV Burp gets audience members who don’t always watch ITV and would normally tune into BBC2 or Channel 4 so the advertisers love it.
Harry is reported to return to discussions with ITV in March, with the paper suggesting that Harry may be interested in continuing to work with the channel after yesterday’s commission of You Cannot Be Serious with Alastair McGowan.
In a statement last night, ITV have said:
ITV does not sell its airtime against individual programmes but across access to different audiences and ratings. Therefore this speculative figure, attributed to a single series in our schedule, is completely inaccurate.
They also said they had “not ruled out” TV Burp returning to ITV in the future.
As ever, this is just a rumour, so take it with a pinch of salt!